Overview

Designed to help government agencies navigate online engagement effectively, this framework emphasises strategic communication, risk mitigation, and stakeholder interaction via social media channels. It calls on agencies to define clear objectives, identify target audiences, and formalize governance structures, such as content approval processes and resource oversight. The guidelines address how to manage official handles, craft consistent messaging, handle user feedback, and measure performance (e.g., using key performance indicators). Emphasis is placed on compliance with existing laws, data protection and privacy rules, and cybersecurity best practices. Ultimately, the framework envisions greater transparency, improved citizen engagement, and enhanced digital branding for government agencies.